5 Ways to Aggressively Grow Your Newsletter Subscribers

Email is one of the most effective forms of digital marketing and an essential component of every campaign. A great way to build your email list is to offer a newsletter.

Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. Sure, you will get the occasional subscriber here and there, but if you want to aggressively grow your list consider these five options.

1. Include an opt-in form after each blog post.

By placing an opt-in form at the bottom of each blog post you are catching the visitor at the perfect time — right after they finish reading your content. If your content provided value the visitor will be more willing to hand over his or her email address to continue engaging with your brand.

If your website is built using WordPress there are several free plugins that allow you to create several customizable styles of opt-in forms and integrate them with your email marketing service. Optin Forms and WP Conversion Boxes are two great options.

2. Promote your newsletter via social media.

Every business should have a social media presence, and this is a great audience to attract newsletter subscribers from. Is every single follower and fan that is socially connected to your business already subscribed to your newsletter? That is highly unlikely, making this an easy way to add new subscribers.

If someone has “Liked” your Facebook page or is following your Twitter account then there is already an established relationship. They are obviously interested in your brand, so encourage them to join your newsletter by sending out frequent posts welcoming them to subscribe by highlighting the benefits of your newsletter.

3. Run contests and giveaways.

What is one thing the majority of people can’t pass up? Something for free. It doesn’t even have to be some outrageous giveaway in terms of monetary value. In fact, your own products or service is often the best giveaway.

Create a contest and offer a free trial, free service or free product — and to be entered into the contest require that the individual subscribes to your newsletter and shares the contest on Twitter or Facebook. So you gain a new subscriber and you also get additional exposure across social media, which can potentially attract more subscribers and more social promoters. The right contest can become viral quickly, delivering a huge influx of email subscribers.

4. Use an exit-intent pop-up offer.

There will be some people that just don’t complete your website forms, even if they are placed right after your blog content. While aggressive, an exit pop up can help convert traffic into blog subscribers. Rather than using a pop up that fires when the page loads or after a specific period of time, opt for one that uses exit intent technology, only displaying when it detects that the visitor is about to leave.

Bounce Exchange, the pioneer of converting abandoning traffic, is behind some of the most aggressive and successful exit conversion campaigns. In fact, I have witnessed enough successful campaigns run by Bounce Exchange that my company, Market Domination Media, has engaged it to create and manage campaigns designed to increase our newsletter subscribers.

5. Create Twitter lead generation cards.

This is one of my favorite ways to build highly targeted email lists for our clients. Twitter lead generation cards allow you to create an offer and collect email addresses in a single click. What’s the best part? You know the email address is valid because Twitter passes the email address that the user has confirmed and uses in his or her profile.

Twitter ads have incredible targeting options, which allows you to only present your newsletter offer to prospects that match your target criteria. You have to pay for each email collected, but for businesses that really want to grow their subscriber list fast this is a great option.

Why You Need to Focus on Focus in Your Marketing Plan

Focus — it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York University. It’s something I try to place into every client assignment.

Focus is a key tenant of any marketing plan.

Without focus, a marketing plan is all over the map. It lacks a mission and a purpose. It lacks a central objective that guides its every move. It lacks clarity and a specific call to action for the team.

Without focus, you don’t have an actionable marketing plan.

Truth be told, focus isn’t something you suddenly think about when you’ve completed your plan. It would be a lot of work to go back in and add focus at the end of your planning.

But hopefully what you’ve been noticing as this series has progressed is that the process we’ve been following to build your marketing plan has had focus built right into it. If you’ve been following it step by step, then your plan couldn’t be anything but focused.

It all started with a clearly defined objective to kick off the process and a single-minded question: What do you want to accomplish this year?

The plan got rooted in some fundamentals of the brand and then we kicked into gear with some data about the target customer, the competition and your own past marketing initiatives.

The plan then followed a somewhat regimented approach to map out strategies and tactics as well as a measurement protocol to make sure that you were accomplishing your objective along the way.

There was focus the entire time!

But don’t take focus for granted. We could have easily strayed and added in a litany of tactics that could have put us in a spin. We could have decided on strategies that wouldn’t really accomplish the objectives. We could have mishandled the budget and tried to do too much with too little.

We could have easily lost our focus. It happens every single day.

Which is why I have to say that while focus is built into the process, it’s not automatic. Focus is not an innate talent for most of us. We have to learn it along the way.

As human beings, we are enticed by shiny objects, and as marketers we are constantly bombarded with new ways of doing things. We are constantly sidelined with new problems that have to be fixed and fires that have to be put out.

It’s so easy to lose focus at any given moment in the process.

So as you write your marketing plan and begin to execute it throughout the year, keep your focus sharp. Challenge yourself to bring even more clarity to your tactics and even more acuity to your marketing spending.

It’ll not only make for a closer adherence to your plan and to your goals. It’ll also set you up for even greater success next year.

Good luck to you!

JIM JOSEPH
CONTRIBUTOR
Agency President, Author, Blogger, Professor

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Your Entrepreneurial Journey

Christian Women Business Owners

Your brilliance is the light that illumines the path of your entrepreneurial journey. You are magnificent, gifted, intelligent, and wise. You have an amazing skill set. You know how to use your awesome skills and great abilities to bring change into the world of business. You stand alone. There is no one like you. God has created a plan made exclusively for you. God’s plan for you is unique as are you. Your gifts are the presents that have helped you to birth your business. Your entrepreneurial journey is life changing.

As a Christian woman entrepreneurial you have a lot on your shoulders, but every weight that you bare is life changing. It is the sugar in your tea and the cream in your coffee. It is the words that you write and the book that you plan to publish. It is the dream you envision and now it is the life you live.

Stay on the path of your journey and never veer from it for you virtuous woman entrepreneur are the force behind the success you breathe.

Written by Cynthia G. Boyer

Where Is My Success

I Am Success

As a Christian woman business owner, I love doing business God’s way. God has designed a pathway exclusively for me that has led my great and abundance success in every aspect of all my businesses.

As a self-taught graphic designer and owner of Cyndi’s Light Work Designs, my passion fuels my design business allowing me to create all kinds of unique masterpieces that my customers appreciate, love and some need because of the power that can be found in the wording that usually accompanies my designs. I love to design. For those who know me, knows that it gives me a sense of peace and comfort because it is by the prompting of the Holy Spirit that I work. When I design, it is the Holy Spirit speaking to me and as He speaks, He warms my spirit and pours love, comfort, wisdom, knowledge and understanding of how the design process works for me. I am special, as are you. I love using my talents and all the gifts God has given and with the ability that He has bestowed on me, I can do all things through Christ who strengthens me. Thank You, Holy Spirit.

And here lately I ask myself

Where is My Success?

At first I didn’t know how to answer this question, but after deep and careful thought I told myself that my success could be found deep within my soul. My success is not in how many customers I have or how much money I make.

If you could look and delve deep within my heart you’ll quickly find that my success can be found a multitude of places.

My success can be found in my character. It’s in the way I carry myself. It’s the way I speak. It’s the life I live. It’s the path on which I travel. It’s the peace that encompasses, comforts and warms my spirit. It is my righteousness. It is my joy, my hope, it is my mind, my happiness, it is my strength, my courage and my boldness. My success can be found in the seeds of faith that God has planted in my soul, watered for growth with roots deeper than the deepest sea, sprouting and equipping me with all the tools that I need to run my business. My success can be found in the way I encourage and help others. My success is my faith in Jesus, along with the wisdom, knowledge, patience and understanding that guides me on my journey. It is my goal, always more than one, my dreams, and all that I envision, my endeavors and all that I aspire to be. My success can be found in my daily things to do list.

Where is my success? My success, like your success, can be found in God’s majestic and wondrous creation called the universe.

Written by Cynthia G. Boyer

Total Life Changes

Total Life Changes is Changing Lives!

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As a woman in business, I love creating in streams of wealth for me and my family. I love doing business God’s way which for me is the only way to do business. I enjoy hearing committing my life to the Lord because I know He knows what’s best for me. He helps me easily achieve all my goals as I live the dreams that I dream from day-to-day.

I am a graphic artist, a writer and an encourager to those in need. I love connecting with women who need help in life and/or in their businesses. I love sharing the wealth of information that I have gleaned over the years in my life. I enjoy showing stay-at-home moms how to become highly successful work-at-home moms. It is my heart to be a blessing to others.

Last year when I came across an amazing business opportunity that is changing lives in more ways than one I wanted to know more about the opportunity. I’ve noticed that a lot of people are committing to becoming healthier because they want to feel great inside and look amazing on the outside. They are careful to fuel their bodies with God’s manner and not man’s processed foods which causes the body to break down allowing deadly diseases to creep in and take up residence in the body.

A good friend of mine recently shared with me an amazing company, Total Life Changes and their spectacular detox tea that is ideal for weight loss. This tea is changing lives around the globe. I was, of course, extremely skeptical about trying the tea because I didn’t want something that was going to cause headaches, dry out my mouth and take my appetite away because for me, this is not healthy, it is not enjoyable and it is not living. I want to enjoy my life and I want to be able to still eat and not starve myself to lose weight. My friend assured me, and then reassured me that the tea was safe. I decided to give it a try.

To my surprise, the tea tasted fine. It didn’t make me sick in any way and it didn’t take my appetite away. It just helped melt the few pounds away that I wanted to lose. It was great. Not only did it rid the toxins from my body, but it became another stream of income for my family and it didn’t cost a small fortune to start my own business. The price to join was unbelievable and the return on my investment has been phenomenal. Who doesn’t want to be healthy and who doesn’t want to get paid every single week. The tea sells itself because women want to be healthy and they want to shed those burdened pounds that take their energy away. Lugging those extra pounds around is neither healthy nor is it any fun. When we have the energy that we need to do what we want, we soar; it’s as simple as that.

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If you want to know more about Total Life Changes and this life-changing opportunity and you want to join my amazing team of sisters, I will help you every step of the way! Email me cyndisdesignz@gmail.com if you have any questions.

Women in Business Prospering Through Wisdom

Women in Business Blossom in Prosperity!

Get wisdom, get understanding: forget it not; neither decline from the words of my mouth. Wisdom is the principal thing; therefore get wisdom: and with all thy getting get understanding.Receive my instruction, and not silver; and knowledge rather than choice gold. For wisdom is better than rubies; and all the things that may be desired are not to be compared to it.

Entrepreneurs, leaders, speakers, teachers, mentors who are equipped with powerful God-given tools are women of power and women of power are Women in Business Prospering Through Wisdom. Wisdom is a true gift from God that comes from the very depth of His Almighty Word. Wisdom enables you to live your dreams by reaching your goals.

We all have goals – whether they are our own or from God, we vow to fulfill our dreams and goals using our God-given skills and abilities.

Many women have traveled a path that has and continues to excite, motivate, satisfy and comfort us for just a moment; we still long to walk the path designed by God for our lives that will give us the long-lasting peace, joy and true contentment we long for and so often dream of.

Women in Business that have taken, with confidence, a step of faith on the path of righteousness, have prospered through wisdom and spiritual understanding. Women in Business are in business for themselves because they long to be their own person and they aspire to be their own boss. Through it all we had/have to lean on God’s awesome ability and infinite wisdom to attain what we have and all that we’ve learned – we’ve done it through wisdom by the help of our Divine Aid; by the empowering of the Holy Spirit, we have accomplished and continue to achieve our God-given goals by utilizing our talents, gifts and abilities.

In our quest to be our very best, we dedicate ourselves to hard work and we wholeheartedly welcome the challenges that sometimes forces us to jump over the walls that contain the obstacles placed on the path in front of our footsteps with enormous leaps and bounds.

We fight on as we press for the mark and when we press for the mark our eyes are open to help us to be able to see and realize our potential; true and great. We dig deep down into the depths of our souls; it is there that we find and then achieve great success, prudently, carefully and wisely receiving and using God’s instructions for our lives and through our wisdom, we apply His instructions and principles to our businesses.

We’re a Christian Family
Blessed in every way
We long to be just like Him
Serving Him day-to-day
We worship Him in Spirit
Forever and in truth
We spread joy to the hopeless
Even to our youth.
We desire to share our dreams,
Our knowledge and our wisdom
Blessings from the Lord
From His glorious Kingdom.
We lift up one another
As we work to give Him glory
We praise Him for His goodness
His grace and His mercy.
Please won’t you join us
On this awesome journey
His countenance is upon us
Guiding us eternally.
(C) 2014 Cynthia G. Boyer Poetry

8 Daily Habits That Will Make 2015 Explosive

EXPLODE YOUR BUSINESS IN 2015!

Here is great information that you can incorporate into your business to help you achieve your goals. These 8 daily habits will help your business explode this year!

The new year is here and most entrepreneurs are looking at how they will raise their game in 2015. Many of you may want to ramp up your personal development and productivity to a whole new level to reach some major goals.

When it comes to finding success and achieving your goals, many times the most important struggle is the one that you encounter in mundane daily life. To truly find success in your life, it is important that you take the time to do the little things that matter most. Small changes to your daily routine can translate into monumental success in all of your endeavors.

Here are eight things that you should be doing, if you aren’t already, habitually.

1. Get up early
Getting up early is about more than just getting up on time. When you get up early, before most people, you have a quiet and relaxing time to get things done. Imagine being able to sit down and go through emails or handle daily tasks without your message notification buzzing or your phone going off.

By getting up early, you are not only giving yourself some extra time in the morning, but you are giving yourself some extra valuable time that will allow you to get even more done.

2. Read
You should be reading every single day. Never let a day go by that you don’t grow in some area of your life. This doesn’t necessarily mean crushing an entire novel in a few hours, but put aside a little time to read, preferably 20 to 30 minutes.

When you read you help stimulate your thought processes, and may be surprised by the ideas that you come up with. Reading things such as magazines or newspapers can also help you stay abreast of the world around you, a trait that can only be helpful, no matter what industry you work in.

3. Exercise
Even if it is just for 30 minutes, it is important to start exercising daily. Exercise can help release endorphins that can naturally boost your mood and your energy levels. Not only will you feel happier and more energized but those who work out regularly report lower levels of stress.

4. Practice gratitude
This can be a hard one for some people and it’s something that unfortunately many of us need to consciously practice. When our lives get consumed with work and personal demands it can be hard to remember to show gratitude to those that we interact with. Try to make a conscious effort to practice this.

As it starts to become more natural, you will be surprised by how many doors open and how many new relationship you can form by showing sincere gratitude to those around you.

5. Schedule your day before it starts

Having a set schedule is a powerful tool when it comes to making the most of your day and being as productive as possible. To have the biggest impact with your time, try making your schedule the day before. This way the moment you wake up you will know just what is ahead.

6. Focus on high-priority tasks first
Many people actually often put their high-priority tasks on the backburner and end up saving them until the last minute. This may be because the task is daunting, or because they think they will have more time to dedicate to the endeavor.

No matter what the reasoning is, challenge yourself by starting with focusing on your high-priority task. Get it done first and then focus on smaller things. After being in the mindset of tackling a high-priority project, your less demanding tasks will be easier to complete. It’s a small change but one that can improve your effectiveness drastically.

7. Always go the extra mile
Do a few extra (meaningful) tasks every day that go beyond what your actual requirements are. This can mean just a few extra sales calls beyond your quota, or working for an extra 30 minutes before shutting down.

By putting in a little more effort than required you can start getting the attention of your superiors or clients, get more done during the workday and feel a new energizing sense of motivation and satisfaction.

8. Improve in one area each day
This area can be something small or large and it can be in your personal or professional life, but make it a goal to improve in one area of your life every day. This can be improving your jogging speed while you work out, getting more emails done in a certain time period or improving on your elevator pitch.

No matter what it is, take the time to really try to improve one small thing, and before you know it the improvements in your personal and professional life will surprise you.

Timothy Sykes
Entrepreneur and Penny Stock Expert
Timothy Sykes is an entrepreneur and a penny stock expert, trader and advocate. He has been featured on CNN, Fox News, CNBC and more and has spoken at prestigious institutions such as Harvard University.

Prosperity

What It Means to be Prosperous

When I think of being prosperous, I don’t think of financial riches. When I think of prosperity I immediately think of women of God who are kind, considerate, powerful, bold, courageously stepping out in faith, equipped with greatness, women who possess sincere hearts filled with love, compassion, patience, understanding, kindness, goodness and righteousness overflowing and operating in an abundance of God’s treasures.

Women of God Possess a Bevy of Elements That Automatically Make Them Prosperous in Every Single Area of Their Lives.

When I think of prosperity I also think of Christian women entrepreneurs who have the great and wonderful ability to build life sustaining businesses on the foundation of God’s principles and His promises. I also think of women of God who possess hearts of love, compassion, loving and serving God in sincerity, in truth and with all their hearts, souls, minds, might and strength.

This is how God’s Virtuous Women Entrepreneurs define prosperity, build their businesses and how they live their lives.

Seasons

We All Have a Season

Seasons. Time. I think about how great Julius Erving, Dr. J, was as a professional basketball player. He had a marvelous basketball career. And then there was Kareem, A.J. and Magic Johnson of the Los Angeles Lakers. Larry Bird of the Boston Celtics. Dominique Wilkins of the Atlanta Hawks, Kobe Bryant of the Los Angeles Lakers, LeBron James of the Cleveland Cavaliers and I could go on and on and I think I will….Dwyane Wade and Chris Bosh of the Miami Heat and of course I can’t forget one of the best players in the NBA today and one of my favorite players, Kevin Durant of the Oklahoma Thunder. They have and continue to have their seasons.

There are millions of people who have had seasons as we all do and will in this life. Berry Gordy, founder of Motown Records, Michael Jackson, one of the greatest entertainers that has ever breathed. Whitney Houston, Marvin Gaye, James Taylor, Frank Sinatra and Dean Martin and again, I could go on and on, but I will stop here and say, we all have a season, a time when we will do what we love or perhaps are called by God to do.

What do you do when you hear someone say to you, maybe this is not the season for you to do this or that. Maybe there is some truth to that, but what do you do when you have an ocean inside you wanting to pour, flow out of you with all the things that you desire to do. Have you ever felt or experienced anything like this. I do every day.

You See, Women Are Multi-Talented. It’s Who We Are!

There have been and I know there will still be times when I want to do ten million things. I have gotten frustrated because I’ve been all over the map trying to accomplish a million things all at once until I devised and implemented a plan for myself.

While I can understand and appreciate the fact that there is a season for everything, in everything there is a season. If there is something in you stirring around in your heart and you know for a fact that it has been written, etched and set in stone, then all you have to do is write out a clear plan and get all the things that you want to do. Of course we all have a season, but it doesn’t mean that we just have to do one thing during our season. Write out your plan and stick to it, believe that you can do it and you will.

To God be all the glory as we work as Christian women entrepreneurs who love to do business God’s way!

Cynthia G. Boyer