Why You Need to Focus on Focus in Your Marketing Plan

Focus — it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York University. It’s something I try to place into every client assignment.

Focus is a key tenant of any marketing plan.

Without focus, a marketing plan is all over the map. It lacks a mission and a purpose. It lacks a central objective that guides its every move. It lacks clarity and a specific call to action for the team.

Without focus, you don’t have an actionable marketing plan.

Truth be told, focus isn’t something you suddenly think about when you’ve completed your plan. It would be a lot of work to go back in and add focus at the end of your planning.

But hopefully what you’ve been noticing as this series has progressed is that the process we’ve been following to build your marketing plan has had focus built right into it. If you’ve been following it step by step, then your plan couldn’t be anything but focused.

It all started with a clearly defined objective to kick off the process and a single-minded question: What do you want to accomplish this year?

The plan got rooted in some fundamentals of the brand and then we kicked into gear with some data about the target customer, the competition and your own past marketing initiatives.

The plan then followed a somewhat regimented approach to map out strategies and tactics as well as a measurement protocol to make sure that you were accomplishing your objective along the way.

There was focus the entire time!

But don’t take focus for granted. We could have easily strayed and added in a litany of tactics that could have put us in a spin. We could have decided on strategies that wouldn’t really accomplish the objectives. We could have mishandled the budget and tried to do too much with too little.

We could have easily lost our focus. It happens every single day.

Which is why I have to say that while focus is built into the process, it’s not automatic. Focus is not an innate talent for most of us. We have to learn it along the way.

As human beings, we are enticed by shiny objects, and as marketers we are constantly bombarded with new ways of doing things. We are constantly sidelined with new problems that have to be fixed and fires that have to be put out.

It’s so easy to lose focus at any given moment in the process.

So as you write your marketing plan and begin to execute it throughout the year, keep your focus sharp. Challenge yourself to bring even more clarity to your tactics and even more acuity to your marketing spending.

It’ll not only make for a closer adherence to your plan and to your goals. It’ll also set you up for even greater success next year.

Good luck to you!

JIM JOSEPH
CONTRIBUTOR
Agency President, Author, Blogger, Professor

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Where Is My Success

I Am Success

As a Christian woman business owner, I love doing business God’s way. God has designed a pathway exclusively for me that has led my great and abundance success in every aspect of all my businesses.

As a self-taught graphic designer and owner of Cyndi’s Light Work Designs, my passion fuels my design business allowing me to create all kinds of unique masterpieces that my customers appreciate, love and some need because of the power that can be found in the wording that usually accompanies my designs. I love to design. For those who know me, knows that it gives me a sense of peace and comfort because it is by the prompting of the Holy Spirit that I work. When I design, it is the Holy Spirit speaking to me and as He speaks, He warms my spirit and pours love, comfort, wisdom, knowledge and understanding of how the design process works for me. I am special, as are you. I love using my talents and all the gifts God has given and with the ability that He has bestowed on me, I can do all things through Christ who strengthens me. Thank You, Holy Spirit.

And here lately I ask myself

Where is My Success?

At first I didn’t know how to answer this question, but after deep and careful thought I told myself that my success could be found deep within my soul. My success is not in how many customers I have or how much money I make.

If you could look and delve deep within my heart you’ll quickly find that my success can be found a multitude of places.

My success can be found in my character. It’s in the way I carry myself. It’s the way I speak. It’s the life I live. It’s the path on which I travel. It’s the peace that encompasses, comforts and warms my spirit. It is my righteousness. It is my joy, my hope, it is my mind, my happiness, it is my strength, my courage and my boldness. My success can be found in the seeds of faith that God has planted in my soul, watered for growth with roots deeper than the deepest sea, sprouting and equipping me with all the tools that I need to run my business. My success can be found in the way I encourage and help others. My success is my faith in Jesus, along with the wisdom, knowledge, patience and understanding that guides me on my journey. It is my goal, always more than one, my dreams, and all that I envision, my endeavors and all that I aspire to be. My success can be found in my daily things to do list.

Where is my success? My success, like your success, can be found in God’s majestic and wondrous creation called the universe.

Written by Cynthia G. Boyer

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As a woman in business, I love creating in streams of wealth for me and my family. I love doing business God’s way which for me is the only way to do business. I enjoy hearing committing my life to the Lord because I know He knows what’s best for me. He helps me easily achieve all my goals as I live the dreams that I dream from day-to-day.

I am a graphic artist, a writer and an encourager to those in need. I love connecting with women who need help in life and/or in their businesses. I love sharing the wealth of information that I have gleaned over the years in my life. I enjoy showing stay-at-home moms how to become highly successful work-at-home moms. It is my heart to be a blessing to others.

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8 Daily Habits That Will Make 2015 Explosive

EXPLODE YOUR BUSINESS IN 2015!

Here is great information that you can incorporate into your business to help you achieve your goals. These 8 daily habits will help your business explode this year!

The new year is here and most entrepreneurs are looking at how they will raise their game in 2015. Many of you may want to ramp up your personal development and productivity to a whole new level to reach some major goals.

When it comes to finding success and achieving your goals, many times the most important struggle is the one that you encounter in mundane daily life. To truly find success in your life, it is important that you take the time to do the little things that matter most. Small changes to your daily routine can translate into monumental success in all of your endeavors.

Here are eight things that you should be doing, if you aren’t already, habitually.

1. Get up early
Getting up early is about more than just getting up on time. When you get up early, before most people, you have a quiet and relaxing time to get things done. Imagine being able to sit down and go through emails or handle daily tasks without your message notification buzzing or your phone going off.

By getting up early, you are not only giving yourself some extra time in the morning, but you are giving yourself some extra valuable time that will allow you to get even more done.

2. Read
You should be reading every single day. Never let a day go by that you don’t grow in some area of your life. This doesn’t necessarily mean crushing an entire novel in a few hours, but put aside a little time to read, preferably 20 to 30 minutes.

When you read you help stimulate your thought processes, and may be surprised by the ideas that you come up with. Reading things such as magazines or newspapers can also help you stay abreast of the world around you, a trait that can only be helpful, no matter what industry you work in.

3. Exercise
Even if it is just for 30 minutes, it is important to start exercising daily. Exercise can help release endorphins that can naturally boost your mood and your energy levels. Not only will you feel happier and more energized but those who work out regularly report lower levels of stress.

4. Practice gratitude
This can be a hard one for some people and it’s something that unfortunately many of us need to consciously practice. When our lives get consumed with work and personal demands it can be hard to remember to show gratitude to those that we interact with. Try to make a conscious effort to practice this.

As it starts to become more natural, you will be surprised by how many doors open and how many new relationship you can form by showing sincere gratitude to those around you.

5. Schedule your day before it starts

Having a set schedule is a powerful tool when it comes to making the most of your day and being as productive as possible. To have the biggest impact with your time, try making your schedule the day before. This way the moment you wake up you will know just what is ahead.

6. Focus on high-priority tasks first
Many people actually often put their high-priority tasks on the backburner and end up saving them until the last minute. This may be because the task is daunting, or because they think they will have more time to dedicate to the endeavor.

No matter what the reasoning is, challenge yourself by starting with focusing on your high-priority task. Get it done first and then focus on smaller things. After being in the mindset of tackling a high-priority project, your less demanding tasks will be easier to complete. It’s a small change but one that can improve your effectiveness drastically.

7. Always go the extra mile
Do a few extra (meaningful) tasks every day that go beyond what your actual requirements are. This can mean just a few extra sales calls beyond your quota, or working for an extra 30 minutes before shutting down.

By putting in a little more effort than required you can start getting the attention of your superiors or clients, get more done during the workday and feel a new energizing sense of motivation and satisfaction.

8. Improve in one area each day
This area can be something small or large and it can be in your personal or professional life, but make it a goal to improve in one area of your life every day. This can be improving your jogging speed while you work out, getting more emails done in a certain time period or improving on your elevator pitch.

No matter what it is, take the time to really try to improve one small thing, and before you know it the improvements in your personal and professional life will surprise you.

Timothy Sykes
Entrepreneur and Penny Stock Expert
Timothy Sykes is an entrepreneur and a penny stock expert, trader and advocate. He has been featured on CNN, Fox News, CNBC and more and has spoken at prestigious institutions such as Harvard University.

Category: Women Make Money