Marketing Your Business

Marketing Your Business

To Attract More Customers and Grow Your Audience

Social engineering concept: horseshoe magnet capturing crowd of color human figures isolated on white background

Marketing your business is vital if you want to grow your business and being authentic when it comes to marketing your business is essential for lasting success.

I love to watch QVC and HSN during the fall and Christmas Seasons for various reasons.  I love the autumn and Christmas decor that QVC offers and I really like the NFL football throws that HSN presents every year because they are bright and colorful.  The only thing that I don’t like is when QVC and HSN tell their customers that if you don’t get it now it will not be back this season so grab it now and then a few weeks later here they are presenting to their audience the same exact product that they just said would not be available!  The thing about this kind of marketing is that it’s just not honest. I believe in my heart that when you do business God’s way and with you being the brilliant and highly intelligent entrepreneur that you are, you can devise a unique and smart marketing campaign that your customers just cannot refuse and will want to buy from you over and over again simply because your honest shines right through to your business.  People want to buy from and do business with those they trust.  


Make Your Presence Know

Do It Through Social Media

Social media is a great way to help market your business.  There’s Twitter, Instagram, Chrome, Youtube, Facebook and a host of other social media platforms that you can utilize and implement easily into your business.  These are some great platforms to help make your business presence known in the market place.  If you’re not connected to these platforms, I suggest you sign up and start Tweeting and posting so that the world will become familiar with your brand and business.  Post twice-a-day to Twitter and Facebook at 10 a.m.and then again between 4-5 p.m. and watch your business grow to its’ fullest potential.  

HILVERSUM, NETHERLANDS - FEBRUARY 06, 2014: Social media are trending and both business as consumer are using it for information sharing and networking.

I remember when I connected with a young lady on Facebook who loved my design business.  She told me that I had a three-way business and that she could coach me to great success. I thought I was already on the path to enjoying great success, but she told me that she could help me incorporate some things into my business to really help it soar.  She was sending different offers to me on a weekly basis.  She wanted me to commit to her coaching services and if I didn’t do it within 12 hours her offer was off the table.  At the time, I didn’t think I was in need of her services and I didn’t accept her offer.  The next thing I knew she had taken me off of her friend’s list on Facebook.  I was really surprised, but I’m glad she did because it taught me a very valuable lesson which was/is when you do business God’s way, you never ever have to do things like this to people because you will always have a large customer base and when you lose one customer there will always be another customer coming to do business with you all because you were honest in your marketing strategy.  Being authentic is truly the only way to do business and the way that God expects us, as virtuous entrepreneurs, to do business.  

Written by

Cynthia G. Boyer

Owner, GVWE

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